Magento is increasingly being used in e-commerce by a large number of entrepreneurs. The thing is that it offers a huge number of advantages and features that can hardly be found anywhere else. Let’s consider them in more detail.
Magento is what is called a CMS, that is, a content manager. It is similar to WordPress, with the difference that it is a virtual store manager, meaning it offers you a complete application-level web solution so that you can have your online store. To create a store without difficulties and problems, you can always refer to https://dinarys.com/hire-ecommerce-development.
In just a few minutes, you can start building a website for your virtual store from scratch and take full control of it, as well as sales, products, customers, and online payments.
In addition to this, Magento allows you to expand your functionality with thousands of modules from the so-called Magento Marketplace, where you can also find free templates/themes to change the look of your store.
This software is also characterized by open source, so there is a big initiative behind it, supported by thousands of developers from all over the world, and thus it is one of the best e-commerce platforms today. There is even information that currently 1% of all sites in the world are created using Magento.
Among the well-known firms and companies that use it, we can find Samsung, Ford, Lenovo, Olympus, Nike, and Nestle.
Let’s now see what features of Magento have made it successful in this growing e-commerce world.
Features of Magento
What makes Magento so special? Well, it’s software that has characteristics similar to other e-commerce platforms, but there are key points where you can’t find it anywhere else. It’s about:
- Open Source: That is, it follows the open source philosophy, which allows access to the source files for anyone who needs it.
- Free: You can download and install it on your server or hosting without anyone charging you for it.
- Cross-Platform: Works great on Linux, Windows and Unix servers where PHP-MySQL is installed.
- Multilingual: Offers hundreds of translations so you can have your virtual store in your native language.
- Thousands of Templates: This gives you access to thousands of templates to customize your store design for free.
- Free Plugins: Offers free plugins or modules to extend Magento’s functionality.
- Product Management: Allows you to catalog, categorize, register, unsubscribe, and modify the products you intend to offer in your online store.
- User administration: allows you to manage the users who manage the administrative portal of the online store.
- Customer Management: It also offers the ability to manage customers, their data, and purchases.
- Payment Configuration: You can set up online (Paypal, credit card) and offline (bank transfer, etc.) payment methods according to your convenience.
- Shipment Tracking: Many modules allow you to track a shipment to see its status after purchase.
- Inventory Control: Ideal for knowing how much product is left and keeping your customers informed at all times.
- Reviews: Allows users to rate purchases or products, and leave comments.
- Statistics and Reports Include marketing tools to generate reports on purchases, statistics, products, and more.
- Discount Coupons: Ideal for encouraging purchases by offering attractive discounts, including a system for easy setup.
- Currency Management: Allows you to sell in multiple currencies, as well as manage taxes and apply them as needed.
- Newsletters: Set up and send newsletters to keep your customers informed about all the promotions that exist.
- Magento integration services can also be highlighted as an advantage. In this way, you can integrate Magento with other popular platforms and get even more convenient features in your store.
Therefore, if you are still looking for a cool platform for your online store, then you can safely choose Magento and enjoy a huge number of benefits.