Graphic design is a principal aspect of marketing for all modern businesses. But there’s more to graphic design than making attractive and appealing images.
The purpose of graphic design is to outline the foundation of your business marketing strategy. It directs your audience’s attention to the values espoused by your brand’s image. Here are the top five reasons graphic design is indispensable for businesses today.
- Project a positive first impression for your brand
Graphic design is essential for any business that wants to create a memorable first impression. Whether it’s your logo, product packaging, or marketing materials, the visual elements define the tone for your prospects.
According to neurologists, 90% of our brain is visual. Your brain can process an image in only 13 milliseconds, 60,000 times faster than text. Therefore, it is always advisable to include relevant visuals in your communications.
Your business cannot afford to overlook this powerful mode of communication. A good design instantly communicates your brand’s value and mission to capture the minds of potential customers. Research shows how the brain processes information will affect how well it is understood.
- Improve communications for marketing and advertising
Graphic design can serve as a visual aid for communicating complex and novel ideas in a captivating fashion. The human brain can process images easier than copies with words alone.
However, professional and effective images must adhere to the rules and conventions of graphic design. Otherwise, the visual data may fail to draw attention or to communicate your message effectively.
It is advisable to hire a professional for your advertisements and marketing materials. Small businesses can cut costs and time by learning how to outsource graphic design in Singapore. You can submit briefs and receive the deliverables within one or two business days.
Using stock images without alteration can diminish your brand’s identity. Custom graphic design creates unique visuals that set your business apart from the competition. It makes your business look more authentic and professional.
- Enhance user experience on your website
It is not enough for your brand to capture your audience’s attention with eye-catching logos or flyer designs. You must also engage, retain, and convert web visitors to keep your online business profitable. Graphic design can boost your prospects by enhancing the user experience.
Graphic design enhances navigation by making web elements intuitive and fast to load. Website visitors need to know precisely where to find resources. They may click away if some pages or products take too long to locate.
The process of designing quality graphic elements requires consideration of size and compression level. Speed is critical since it can impact your website’s position on the Search Engine Results Pages (SERPS). A professional designer can ensure the page loads fast enough to boost your rankings and conversions.
- Create powerful presentations
Visual images are powerful ways of communicating and invoking subtle emotions in your target audience. Whether you are marketing a restaurant on social media or developing a logo, professional graphics are the best tools.
Graphics can make your story more compelling. You can use a visual slide alongside your script to enhance engagement and capture the audience’s attention.
You still need a coherent and concise verbal message to communicate your story. But infographics, photos and charts can simplify the message for your audience.
- Establish a consistent brand footprint across marketing channels
Quality graphics must have consistency, or they will make your business look unprofessional. Therefore, it is essential to ensure visual uniformity across marketing channels. It communicates the professionalism and reliability of your brand.
Uniformity across marketing channels’ elements makes visual objects more recognizable. Graphic design appeals to our need for familiarity and predictable patterns. Random images are usually more challenging for the brain to interpret.
Additionally, uniformity and consistency are essential for reducing time and resources in designing graphics. Consider planning your projects such that you create images for social media, websites and mobile channels.
You can reuse the same images and communicate a unified message to all your audiences. But you ought to plan the visuals to use before commencing the project. Graphic designers can walk you through the process and help you develop eye-catching and engaging logos, flyers and landing pages.