The job of a real artist is to create unique music. However, how can independent artists make their audience hear your tunes? In this article, we are going to speak about efficient ways to get your music heard by applying effective promotion methods.
Music PR Overview
Public relations is the key to get the maximum of your music coverage. A professional PR Artist knows how to promote new tracks to the right audience. It can be used for presenting new events or announcements. The real goal of a public relations campaign is to increase the level of public awareness by using the media tools: blogs, sites, magazines, radio, newspapers, podcasts, TV, and popular YouTube playlists.
What Benefits Can PR Ensure?
When you launch a music PR campaign, it gives you the following advantages:
Public awareness about your new music.
Exposure as a new artist to a wide audience with common taste for music.
Possibility to generate credibility by being published in the local/worldwide media.
Social media content helps you to communicate with your fans and followers by sharing posts and interviews.
How Can You Start a PR Campaign for Music?
The media is an excellent tool to spread information about new talented artists and their music by means of press releases sent via emails. You have high chances of being published in the news, asked for an interview, or offered a chance to play your music on TV or radio.
You can decide to send the press release yourself, but you will get better results by hiring a PR artist. Do not ignore the following factors of a PR pro: experience, budget, and successful results of accomplished PR campaigns. PR agencies have priceless contacts with the media, bloggers, and influencers, who have access to a wide audience.
The Risk To Fails PR Music Campaigns?
Even a PR guru can’t give you a 100% guarantee of the campaign’s final result. Why does it happen? In most cases, young and ambitious musicians set high expectations. You have to see your musician career realistically and not force your music to a new audience. It is better to start with niche sites and blogs devoted to music art.
If you want your PR campaign to be successful, you can’t ignore social media platforms. Do you know that music music journalists/volunteers can share your music free of charge through their profiles simply because they are passionate about high-quality music. You must get in contact with big artists to drive more traffic and future recognition.
The Art of Driving PR Campaigns
If you would like to drive your campaign yourself, the following tips will help you a lot to get confidence and self-organization:
Always reply to emails – people working in the media sphere face strict deadlines, especially for the print media niche. You have higher chances if you reply to emails pretty fast. You can’t even imagine how often artists miss out on excellent opportunities because they did not pay enough attention to checking their mailbox.
Do not forget to share all media releases on the top social platforms as it will help you access a bigger audience and your music achieve more exposure.
Include graphics for your Instagram account. Canva is the best tool for creating eye-catching graphics for your PR campaign and looking more professional.
Open an account on Twitter as all people working on media do by engaging with your audience.
Activate the Google Alerts feature, when your music gets mentioned in articles.
Noone asks you to become a professional PR in a single day. Just start by promoting your music releases on social media in an organic way, prepare enough budget for the ads, and submit your tracks to popular playlists.